Tips For Marketing Small Business – Sell Difference

Tips For Marketing Small Business – Sell Difference

One small business marketing tips that I repeated again and again is a simple fact: people buy differences, not similarities. Difficult to understand why a business when they understand that, still walking forward and creating marketing that looks similar to every other competitor.

The man who started the Woolworth (Frank Woolworth’s) department store, he created one of the biggest statement I’ve ever heard. He said, “I’m not too good at selling, therefore, I must make it easy for people to buy ..”

Most business owners do not make easy. For example, here the problem: I’m looking for a financial advisor / planner. I had four different men held the same business paper cards, so they make a very difficult decision because my first impression, all identical, a dime a dozen, one at each corner.

The purpose of the card-b is to not only provide information. This relationship sales. B-card role today is to let them know that you, like you, and your trust, to view you as a credible, qualified, and reliable.

You build your credibility by giving them information about you, not just marketing information about your business.

One of my small business marketing tips: The next time you meet someone puts the “Business CD-ROM” on their hands. On the CD that you can have a basic video recording you are talking about your background, experience, education, qualifications.

Give your company’s mission statement, talking about your values and philosophy. Educate them to the kind of clients you specialize in working with your field of specialization and focus.

So they can see you as an individual whole, talk about your family, children, hobbies, sports, community involvement, social work, church activities, the things you consider important to the prospective client know.

If you do not mind the money, there are companies that can create a multimedia CD for your type.

To do business with your prospects, you have to overcome several obstacles. As mentioned above you must be credible. People say “A picture is worth 1000 words.” If a picture is worth 1000 words, then what is the audio, video, animation, text, graphics, and pictures worth?

You want to touch them in a way that no piece of paper, no paper cards, not even close to the written resume. How on earth can I get the message heard from a sheet of paper?

Your marketing should be your position as number one in their minds when it comes to specialization. You want them to say, “Wow, she is dealing with people like me. He understands the problem.” You want them to feel like you’re speaking directly to them.

If I could give one of my small business marketing tips, will be this: the marketing you have to buy your memory cells. What I mean by that? You must have the ability to keep your name in front of the prospects for long durations. Long after he had seen you, your product or marketing materials.